About

About SergarMekVarniValur

Design-build construction since 2016 in Cali, Colombia

Equipo SergarMekVarniValur
Our Story

Crafting Cali's spaces since 2016

Valentina Cruz and Sebastián Lozano met at university and shared the same frustration: too many Cali renovations were built without an architect and too many beautiful designs never got built properly.

UrbanCraft was their solution: a company where the architect and the builder work together from day one. The result is better designs, fewer surprises and faster delivery.

Eight years on, UrbanCraft has 280+ projects in its portfolio and is the design-build firm of reference in Granada, Ciudad Jardín and Cali's most desirable neighborhoods.

Our Values

Our Philosophy

🎨

Design First

Every project starts with a design that's beautiful, functional and buildable.

🔨

Craftmanship

Our builders take pride in their work. Details matter at every stage.

💡

Innovation

We bring the latest materials and techniques to every Cali project.

🤝

Partnership

We treat every client as a long-term partner, not a one-time project.

Our Team

Our Creative Team

Valentina Cruz Cali

Valentina Cruz

Architect & Co-Founder

Architecture graduate from Universidad del Valle. Specializes in modern residential renovation across Cali.

Sebastián Lozano Cali

Sebastián Lozano

Construction Manager

15 years of field experience managing residential and commercial projects in Valle del Cauca.

Marcela Ríos Cali

Marcela Ríos

Interior Designer

Creates functional, beautiful spaces that reflect the warmth and creativity of Cali's culture.

Why Choose Us

Why SergarMekVarniValur?

8+
Years
280+
Projects
Design
Led
4.8⭐
Rating